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Von Dutch Selects 20 New DJs for Brunch Electronik
Von Dutch Loves is giving 20 emerging electronic DJs the chance to make their festival debut at this year’s Brunch Electronik Festival in Barcelona
In partnership with the iconic Spanish event, the brand will present its own open-air stage. The 360-degree, two-tier platform will be placed right at the heart of the venue. Designed for maximum visibility, it puts new talent in front of thousands of music lovers.
Over the last five weeks, an open call for first-time DJs attracted more than 1,200 applications. On July 16 and 17, the final 20 names were revealed. These artists stood out for their originality, energy and genre diversity. The sounds range from Speed Garage and Hard Groove to Trance and Amapiano.
More importantly, the selection process prioritized diversity, gender balance and inclusion. These are values that both Von Dutch Loves and Brunch Electronik are committed to.
“The audience is the line-up,” said the Brunch Electronik booking team. “This stage is all about giving real visibility to emerging DJs in the center of one of Europe’s most respected festivals.”
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Von Dutch Loves launched earlier this year as the music-first cultural extension of the legendary fashion brand. Its mission is to connect fashion, nightlife and next-gen creativity through capsule collections, collaborations and live activations.
The label debuted with a limited-edition drop alongside global artist Vintage Culture. He has been spotted wearing the pieces throughout the summer in Spain, from the beaches of Ibiza to rooftops in Barcelona.
After launching in the fashion world, Von Dutch Loves turned to music, hosting a secret rooftop party in London with tastemaker promoters Blanche. This latest move into the Brunch Electronik Festival is another step in its mission to blend underground music culture with experimental fashion.
“Von Dutch Loves was created to spotlight the next generation of cultural voices,” said Jack Cheicka. “Our partnership with Brunch Electronik perfectly reflects that. Together, we’re not just watching culture evolve. We’re helping shape it.”
The first limited edition range from Von Dutch Loves is now available at www.vondutchloves.com. Follow @vondutchloves to keep up to date with all announcements as well as access to exclusive merch drops, event tickets, and more.
Von Dutch Loves
Brunch Electronik
About Von Dutch Loves
Von Dutch Loves is a new movement from the iconic Von Dutch label. It celebrates youth culture through music, fashion and art by spotlighting emerging talent and hosting community-driven events across festivals, parties and concerts.
About Brunch Electronik
Brunch Electronik is a Barcelona-born festival now hosted in cities like Lisbon, Madrid, Paris, Los Angeles and São Paulo. Known for its daytime dance concept, it brings together quality music, local gastronomy and strong social values in open-air settings.
Its Barcelona edition includes a four-day XXL version with multiple stages and international acts. The festival returns this August for its third edition, further cementing its status as a European summer staple.
About Von Dutch
Von Dutch became a cultural icon in the early 2000s with its rebellious spirit and signature trucker hats. Under White Space Group, the brand is evolving with bold streetwear designs and creative collaborations that blend fashion, music and modern subculture.