Twitch Launches DJ Program with Support from Major Labels

Stream Your Beats Legally: Join Twitch's New DJ Program with Major Label Backing!

Twitch has officially launched its new DJ Program, marking a significant milestone for DJs, the music industry, and millions of music fans on the platform. This program is designed to address the historical challenges that DJs have faced online due to the complexity of their content and its departure from traditional music structures. With a groundbreaking partnership involving major labels such as Universal, Warner, Sony, and many independent labels, Twitch is now the first major service to offer a legal and sustainable way for DJs to livestream an extensive array of popular music.

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The program provides DJs with the opportunity to grow their audiences and engage with their communities while ensuring fair compensation for music creators. By participating, DJs gain access to a comprehensive music catalog that includes millions of tracks covering most popular music genres, and they are also eligible for new promotional opportunities. You can explore the available music catalog here.

For those who sign up during the first year, Twitch offers a subsidy to help cover the costs associated with new music for partners and affiliates, with full coverage available for August. Find more details about the subsidy here. The program involves some changes to your account that you should review before joining. Learn about these changes and find answers to frequently asked questions from the Twitch DJ Community here. You can opt out at any time, but if you plan to stream DJ content, ensure you have the necessary rights authorizations.

The DJ Program is now active, and you can sign up here.